SNS embody some new value, of the story, referred to as spicy Xixi. This story is playing when I went to Lijiang, Lijiang been to play the people know that the Li River to the million, way better than force fathers. There are A netizen called a butterfly, 51 users, I had updated the blog 51, a butterfly standing on my secret, he said, how do you also use 51, I was 51 I did not report his company, I said do you have . He said he used 51 of the blog. done well. pupils quite amateur, some of the above graphs are equipped with their own. I asked him how do you know 51, he said the whole class are used in more than 30 Alumni 51. I am very rare, have been their teacher asked them to every student with a 51. I wonder, I think we SNS website, how the teacher made his students think of this thing yet. I was chatting with a Hu Die In fact, they found the 51 teachers, and to deploy them, and some weekend work home jobs and so on. and then when the teacher announced the time of this operation, class 30 with the ink stone can be the first time all receive this Information And of course the teacher's blog to see, you can receive this information, and indirect responses, teachers can modify their local operations on the Internet. This is a weekend, additional homework. and parents of these students to have their children blog. then the contact between teachers and parents are very close. I think it is a very innovative application.
second story is called photo cattle. This story is the work of our company told me what to .51 for Album is very fast, infinite amount of charges used. The seventy thousand people upload photos, What people dislike it. you know I uploaded two thousand have been very sharp the photos. We found this man, seventy thousand photos uploaded We find it very difficult to imagine, of our time, that this person is too narcissistic, and are passed down the bulk of photos. In fact, he is a sticker like Diansi boss, he is surrounded by many universities, he saw the use of 51 After the printed photos to the disciples, he used more of a service, their all digital photos, while the disc is very expensive moment. He put the photo shoot that day, all of which have reached this directory, all people only remember the URL, you can download photos to the Table of Contents. Later we passed the time chatting with the boss, aware that he is not just some personal photos, as well as pictures of the entire class, there are pictures of some non-mainstream . His business is very large, because he is enough at the meeting, and all of his school district, the rest of the competition by his adversary all eaten, because he acted very well supplied, Yi Shi is his control of the area. The boss, Our dedication is followed by to chat with him, felt his way as usual very special addition.
third story is my personal resume. an employer's corporate culture. He was a plan in Dongguan, he has four plants in Dongguan, men are about more than 500 employees. I was an encounter on the plane, the plane as I usually do a little observation, I asked them what network, and so on, on the 51 network is the first time I encountered , I asked him why the meeting, doctors and robbers (to, read before you read the state), he said, peer through the friends met, and he in his blog, request for five hundred employees, the construction of a 51's blog and then adding to facilitate the very best friend. and then he is a main part of each, I asked why, he is to manage his business. you do the management, enterprise information is not to the people see you, Why did he build this thing, because workshops there will be some of the Internet, are some young people, he found that training of these workers, when these workers to become skilled workers, the matter how to increase his salary, as long as the surface of the salary higher than his left because he found four premises, there may be two or three months not a factory, the workers do not understand them, then he is not OK to go out and spend a lot of expense to buy a set of system to strengthen management, he felt that corporate culture is very important, detailed tour of Tibet Incident summary, Christian Heels. he did after a lot of employee feedback in real time, and then some branch of the example is to carry out activities of a small Council, a small race, constructed in the following will do something, some new information immediately, suddenly returned to the feedback, is to enhance the cohesive power. that can handle a lot of problems. He found that after the establishment since, MBT Kisumu Shoes, loss of staff throughout the company has been greatly depressed. He At the end said he was not real management, but to the entire corporate culture on the Internet to achieve.
I would like to say, I told three stories, in fact I found that 51 are doing SNS, we want all sorts of experience to the user, the user is not appropriate to do so, they are very intelligent, whether you are three doors, the first video ah, what the largest SNS, he will not care about you this, he will not care about your advocate, he only cares about this stuff for a living have on helping him. I think no matter what kind of tools we do, whether we were doing web Ye Hao, Ye Hao do the marketing, to We are satisfied the needs of users is growing nervous.
In addition to these three stories, we look at about 51 friends, what to do in 51 what is important in sharing and music into a win.
these All photos are real photos of friends, above all his watermark. all internal users from 51 sports, life, fashion, equipment, meet, pet and leisure life, creativity, friends, food, and working .
1 million users we hope to spread the brand, how to spread, leads to the topic of the day. I think the communication platform for the cost of performance, Internet marketing summary and some expect.
we talk about Internet marketing can be summed up into seven ways, the first weapon I have every small private sale if the words of Internet marketing, advertising, plus additional flow of soft paper, 90% of marketing like this, then the wide range of marketing, regardless of genre, video, vertical type, SNS site, 90% of marketing expenditures from this approach.
The second is regional marketing, the customer is actually very like. I believe some of the acting business can fund you to do some type of delivery areas. In fact, seven I do internet marketing before, when there were so many customers put into, chanel sunglasses, but we trust that more and more users, has yet to become a tributary of the way.
51 own the site, put in the beginning of the establishment well aware of geographical points, that is, a unified social networking communities, down to the county-level city. a lot of people to line the exchange, the establishment of such a community online.
experiential marketing, like that of a cosmetics user broadcast advertising time on the Internet, probably will send a trial installation, the other experiential marketing approach is not used by many now, but I think the future I hope there are more and more customers this way. confession in order to sell itself better sell the product to make their own brands to create good, are for sale, MBT Shoes UK. If there is experiential, then the spread is a useful way of .51 was done as promised an experiential marketing system, now In the applications. according to customer needs, you can be a site up, and even you can buy a shirt, can be experiential way, differences in the difficulty of setting up the credentials of its purpose.
fourth is word of mouth marketing. In fact, word of mouth type way, in fact, when we do network marketing in the use of non-stop, SNS sites, often black and white negative word of mouth way of passing spread. then I think there are two very first, I do not detail that , because the good word of mouth marketing with a variety of ways. The first is the number of participants are, and the second is the rate.
within a week if you have twenty thousand people know, word of mouth to spread, and attendance was a million people, and that This was called the word of mouth marketing. the real word of mouth marketing will use the system to do.
This is the 51 - word of mouth marketing case.
fifth viral marketing. We want the reputation of the original type and viral placed together, but there are differences. a good source of word of mouth marketing is necessary, do a word of mouth spread. But the viral marketing, the brand is not too famous, probably not too have the upper hand in this product, I also many people may know, is the spread of viral dissemination come. may be the degree of product market was not a very good name. There are some 51 Why do the media so that the victory is because of this Pepsi marketing done well. In fact, any a slightly better way, and so creative, we can all the way through this viral spread. This is what we do viral marketing system ,51-SNS system, SNS system successful is its own, without any investment in the market . We are among the marketing approach used in this way to create a set of customers to create the SNS system. viral way of the strengths of the activities of the ANYCALL 30 million people participated in the first week, second week after the viral marketing is a plus 65 people attended.
sixth is interested in targeting. At present, there is no good way. In fact, everyone said that due to different people according to the whim of love, then preferences based on interest points, I think this is the future of development. We are still interested in orientation system is open, this is the very vision of a vast marketing.
seventh CRM system. This system is too great, the time we also think about from a user perspective We recently guest-year-old from the beginning of this year, perhaps more than a dozen brands in doing activities. every time after the event finished, you find a big topic. finished up an activity after the expiry of 200 million active users after each dissipated, and after a period of time, the users spend 50 million estimate, and then join them together then, and then activities. We invented the incomparable waste of this resource for the customers too extravagant, and you're done, do not an active user a, prada sunglass. in reality, the user does not put forward this demand, but we feel our customers are too stretched out. We set a CRM system for them. This effect is much more the image of the brand groups, as well as one-stop platform for the manipulation of , and market research questionnaire, and another new product to show the first capacity, brand TVC broadcasting, online customer service. For example, a prototype of Pepsi CRM, now roughly 200 million users in the CRM system. really now, a large minority are the scene this event. We found that after the establishment of CRM systems for Pepsi brought against them in terms of the goodwill of a client user, a marketing degree. He participated in every sport up to two million people to participate, and CRM system can occur with the customer the same. handled by them.
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