What detonated Foursquare

We can Twitter, Foursquare, and Facebook as a new generation of the Internet in three layers, and social media are bound to a real, and right through your customers who shop. no doubt brought about by the break through this tool business value. in the Google index information for each 5, there is one and position-dependent, which is why spare no effort to improve its Google maps, search and location (Latitude) the reasons for such a service.
There is a premise that the user must agree with this tool useful and have a large number of users via mobile terminal at a certain position they happen to use. This is the birth of this money-making machines of a higher condition. But endless innovation, a company only set up one year won the advertising industry is now priceless crown Pearl! it is currently the hottest rising stars of Silicon Valley Foursquare (hereinafter referred to as the .
first glass of free beer
Quartet is a friend to tell you where there's a small tool, you can get to a place at the same time understand what you are is here come and go, people to grasp the dynamic information, it is naturally, will trigger some interesting exchanges and activities. In order to encourage people to use, some integral over the weekend and business premises outside business hours back to the user, calculate the standard is that you May, Techcruch reported some interesting things in several places in New York and Los Angeles, people can rely on the Quartet's more than others) to win a free glass of local beer bar. Before long, San Francisco, some of the bars or night there have been similar to the practice field, four times more than other people registered with a $ 2 can exchange tickets at the night market.
yielded four in the iPhone application was released 1.4 version, adds a special feature on, that user registration to a place when the bottom of the screen can see the place offers, special services, while tells the user to obtain the conditions they need, such as the need to have another person registered 10 times the number of such sites. When the user reaches the conditions, there will be a special interface, the waiter will be able to offer incentives accordingly.
Quartet has already developed an incentive system, its core is based on the number of check in, to a voting site services and products, integral feedback and win badges on behalf of the premises, as well as the mayor and other elements of composition titles, and gradually evolved into a game, You can also have more interesting props and features continue to develop it. by the local social needs to promote and reward the user begins to stimulate the use of the Quartet .2010 crazy in January, the Quartet opened the registration function of the user around the world, after only open 100 districts, the number of users reached 50 million in March, after almost a week grow at around 10 million, became popular.
start was not bad money
2009 年 9 months, the four product launches 6 months later, the company introduced the 1.35 million angel investment, the U.S. Securities and Exchange Commission in a number of documents to prove this. Techcrunch confirmed for the two leading technology venture capital investment, and some angel investors. assume that this round of angel investment sell 15% stake, then the valuation of the Quartet should be $ 9,000,000. April this year, Yahoo made an offer to buy the Quartet, bid 100 million U.S. dollars, 7 months, valuations have gone up 11 times (if the previous valuation is 900 million words).
across the Pacific Ocean Shanghai, China, Huan Choi Network Technology Co., Ltd. (hereinafter referred to as color atlas) also joined in November last year, real-time location of the field of social networking sites. Just five months later, the founder of Xie Electronics Building, Zhongguancun, Beijing Century, a coffee shop, finalized the angel investment of millions of yuan, and its iPhone version of the product, Xing said the speed is not that he was surprised, and even that did not think fast. Xie explained that the location information service development than pure mobile social application or application to micro-blog a bit more complex.
U.S. side the end of March has been announced a few weeks the number of users will exceed 100 million in four companies, on account of the money has not gone, even more surprising is that it is a do not need to worry about the company as income. They will be more kinds of ways to select more income early development needs of several business models, just like is a money-making machines.
example is the promotion of good business platform bound for some kind of promotional discount coupons to distribute badges; it with game features, the Japanese mobile social gaming sites GREE, has been listed by the mode of the game to make money; of course, it is the ultimate form of advertising platform, but perhaps the Quartet will consider this model later. It is noteworthy, because it is based on check in, take the initiative on behalf of the user concerned, the effect of advertising and promotion will therefore increase.
the location of the Internet layer
any live in their own city, with four of the people will feel the tremendous customer value and commercial value This is already beyond doubt. But some ask, why is it only now arrived, and not earlier? answer this question about the Internet to look back over the past 10 years.
has always been a major innovation in space and time are inseparable two dimensions of the revolution. Over the past 10 years, from the blog to to it, and from the Forum to the social networking sites, from general search to local search, shopping search and other vertical search, online games to the Web from a PC game to a discount from the B2C/C2C Voucher information, services, and the birth of many Web2.0 applications, and popular, in fact, changed the Internet from two levels, one that we called effects, trends faster and faster, which brings the time dimension of the revolution, the user has begun to need a new story every second place; and location are as binding material, is relatively stable, but the information is not electronic, difficult to integrate, but is in fact slow to develop.
catalyst for the rise of the Quartet that today what is it? article mentioned at the beginning, provided that the large number of users in the mobile terminal to use it, the commercial value of location information can explode. with What kind of customer value to drive business value? The answer from the word access to information, by Twitter, Facebook's site through a friend that constantly refresh to push for you.
time when access to information faster, more abundant sources, the prominent role of the position. judge what a person The most solid basis for mastering three things: Information can accurately describe the human behavior and needs no other criteria is more universal, to meet the requirements of large-scale detection of user needs. We find these three words exactly Twitter, Foursquare and Facebook let users do every day The. or we can put them altogether as the three layers of the Internet, and their superposition, is the most complete picture.
That is why the Quartet innovative social networking, real-time, fully open up the three elements of position, move users of the Internet era will come from this, the three elements of coerced huge flow of information surging forward, it will be Cuikulaxiu rolling tide, creating a new trillion dollar market. That is why last December, Morgan Stanley analyst Mary famous . Mickel in its release of The new winners will emerge, some companies will survive or prosperity, and many will die after the winner.

who can share the cake at the beginning of This two things to optimize its search machine, founder of Page One is with the search team in a few months ago, said Google should search the entire network every second. Now some of these words fulfilled, and when users search time of the topic, the page 10 there is a blue link in the to ensure that the most useful Twitter message box appears in the real-time information. Of course, Google also launched its own real-time information tool Google Buzz, but the actual Google Wave also includes real-time synchronization. The second thing is, Google introduced a new feature, called , anything can be turned into a search request.
more than that, Google is becoming the line business directory site. Google's Local Business Center is now renamed Google Places, it introduced, including a list of local search and maps, real-time updates, customized two-dimensional code and a host of new features coupons, and even take pictures for the business. Meanwhile, Google has played the full attack, determined to participate in this local battle of the.
Facebook thought-provoking response, it does not direct the development of competing products and the Quartet, in fact it is one of several sites compared with the three elements of the whole company if trying to do what Quartet may not be its rivals. But according to the plan @ anywhere, through any site, anytime, anywhere access to Twitter. But whether it is Facebook or Twitter, their approach seems to get rid of possible privacy issues, such as Facebook allow users more freedom to set whether or not to open the location information, Twitter user data management outsourcing will not record it for commercial purposes.
On the whole, Google, Facebook and Twitter are strategically launch their own local services, and use their own maps, real-time, social and other advantages participate in the meantime. and they are aware, the future is the key to this local battle to see who can circle around the end user, business and wireless terminals. Google is probably the most worried about, because it is based on the original technology cloud , not based on people and location, but on the page. so Google and the next line in the terminal business development effort on the advertising market. But there is still much room for the Quartet, because the future is a trillion dollar market .
Original link: